Exceptional Higher Ed Features & Marketing

SMFA at Tufts University •

Case Study: SMFA BFA + MFA Admissions Viewbooks Project

School of the Museum of Fine Arts at Tufts University had a bold vision for their graduate and undergraduate viewbooks: illustrating the ways that the SMFA experience is “unbound” by traditional academic structures, like narrowly-defined disciplines or overly-structured majors, through the voices and work of their students, alumni, faculty and staff. The admissions team needed to communicate the practical information commonly found in a viewbook, but in a format that encapsulated what makes SMFA different.
Brandeis University •

Case Study: The 2024 Heller Social Policy Impact Report - Brandeis University

The Heller School for Social Policy and Management at Brandeis University uses their annual impact report to share accomplishments from the past year by distilling the life-changing research from their faculty into stories that are relatable and understandable for their constituents. The report needs to be impressive, but also specific enough to drive the school's rankings for the following year. These faculty research stories, which balance complex social issues with real-world impact, are also used to spread awareness and increase admissions to the Heller School.
The University of Notre Dame •

Case Study: 2024 University of Notre Dame Sacred Stories Social Media Campaign

Over the past several years Sacred Stories had significantly grown in popularity, but so had the lift on the team to find, interview, schedule and film 25+ participants. Although they still handled the video production in-house, the Notre Dame Alumni Association team needed additional support with the content strategy and creation for the 2024 campaign. They needed well-thought-out copy that efficiently conveyed the meaning of each story and wasn’t just a copy-paste across all five social platforms.
Whitman College •

Like Mother, Like Daughter: Whitman Alums Weave a Legacy of Growth & Giving

Ahn Lee Horn ’91 believes in serendipity. She regularly runs into an old friend from her Whitman College days in random airports around the world. “We call it the ‘Whitman Thing,’ an interconnectedness between Whitties that you can’t predict but is always there when you need it most.” That “Whitman Thing” is just one example in a lifetime full of experiences, lessons and friendships that have made being an alum a foundational part of Ahn Lee’s life.
Mendoza College of Business •

The Big Ugly - Notre Dame Business Mendoza College of Business

“Agriculture is in my blood,” Ben Moore (MBA ‘20) said. After work, he drives his tractor around his family’s farm fields in central California to unwind. When his six-month-old son takes his first steps, it will be barefoot in that same soil. “All I’ve ever wanted to do is get back to farming,” Moore said from his processing plant at The Ugly Company in Farmersville, California. His business upcycles millions of pounds of bruised or funny-looking fruit discarded by farmers and turns it into cle...
SMFA at Tufts University •

Something That's Needed | School of the Museum of Fine Arts | Tufts University

Kate Levant, BFA '06,  is sitting on the second floor of KAJE, the experimental arts not-for-profit that she and fellow SMFA alum Jacques Vidal, BFA ‘04, founded in Brooklyn's Gowanus neighborhood. "What I'm working on is growing this organization," she says, gesturing to the open gallery space below her where exhibition designer Grace Caiazza is about to install a modular display system for a group exhibition titled "Arachnophobia."
Mendoza College of Business •

Mendoza Business Magazine - How To Be A Mentor

In Homer’s “The Odyssey,” when Odysseus embarks on his voyage home to Ithaca following the Trojan War, he entrusts his son, Telemachus, into the care of his trusted friend whose name is Mentor. The famous character serves as a guide to the young man and helps him hone his values, character and aspirations. Today, in the business world and beyond, mentors can continue to fulfill this same worthwhile quest.
SMFA at Tufts University •

Celebrating the Legacy of Performance Art at SMFA at Tufts | School of the Museum of Fine Arts | Tufts University

At age eleven, Lu Adami, MFA ‘25, first took free quilting lessons at a local public library in Chicagoland and has continued working in the craft ever since. Although Adami was formally trained in figurative painting as an undergraduate at Brown, quilting is now at the heart of their practice.  Traditionally, quiltmaking takes place around a circle, and Adami has come to view the inclusive act as representing the things they value most: community, care, and respect.
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